
COMPETITIVE ANALYTICS AND PRICING SOLUTIONS SUCCESS STORIES
Price to Win Case Study

An aerospace contractor incumbent facing a significant competitive threat engaged Lone Star to perform a comprehensive PTW Analysis, helping the client win a $12 Billion contract.
The Issue
- The client, the incumbent, faced stiff competition for a $12 billion contract.
- Lack of confidence in internal resources to provide competitive intelligence.
- Risk of being ousted from the competition despite incumbency.
The Solution
- PTW Analysis: Lone Star conducted a comprehensive Predictive Threat and Opportunity (PTW) Analysis.
- Thorough Approach: Employed competitive analysis, multiple what-if scenarios, partial Red Team analysis, and TruPredict® simulations.
- Continual Support: Regular updates and full-spectrum assistance ensured actionable insights.

The Results
- Strategic Overhaul: Armed with Lone Star’s PTW, the client rewrote their proposal.
- Contract Triumph: The revamped proposal secured the $12 billion contract.
- Incumbency Reinforced: Competitive analytics empowered the client to regain its edge.