Competitive Intelligence & Analysis
Lone Star’s Competitive Intelligence (CI) capabilities are the benchmark in the CI community. Our processes focus on a detailed and holistic understanding of our client’s competitors including strategies, key programs, organizational structure, key personnel, pricing approaches, key technologies, suppliers, distributors, and other critical information. Lone Star’s CI products are used by clients to make strategic decisions on a daily basis.
Our approach to CI data collection is comprehensive and includes internet searches, proprietary database mining, and human intelligence (HUMINT). Once collected, CI is evaluated for applicability and validity, and when necessary, corroborated from independent sources. The CI is then analyzed in its entirety to gain a greater understanding of competitor strengths, weaknesses, and tendencies. Final products are delivered via presentation or interactive group sessions.