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Dallas, TX (8/22/13) Lone Star, internationally recognized in business and technology decision support, modeling, and simulation, and a provider of advisory services addressing highly complex client issues announces the launch of its new price to win suite of tools, TruPredict™.

Dallas, TX (8/22/13) Lone Star, internationally recognized in business and technology decision support, modeling, and simulation, and a provider of advisory services addressing highly complex client issues announces the launch of its new price to win suite of tools, TruPredict™.

TruPredict has been designed to address the competitive intensity clients are facing. TruPredict generates powerful competitive pricing simulations and maximizes insight into key pricing drivers based on competitive intelligence. These simulations deliver to clients the most probable outcomes and key influencing elements across competitive pricing decision types including developmental programs, production programs, and support and service programs.

“The contraction in the defense market coupled with a greater emphasis on Low Price Technically Acceptable (LPTA) evaluations has increased the competitive intensity clients are facing”, said Matthew Bowers, Lone Star VP, Corporate Development. Lone Star has seen more pursuits being deemed “strategic” by companies and many of these opportunities are “winner take all” awards. These circumstances are driving competitors to reevaluate their approach to intelligence collection and pricing. That is a key reason why Lone Star is being selected when clients consider they are in “must win” strategic engagements.
“Our new Price to Win solution has shown the ability to collect insightful competitive intelligence and convert that information into highly reliable, actionable predictions,” said Mr. Bowers. “TruPredict enables clients to visualize the results and quickly analyze alternatives, including looking at the sensitivity of any element in the model. Because the evaluations and trade-offs can be executed in minutes, client executives gain significant insight into how to effectively position themselves,” Bowers went on to say.

The cornerstone enabler of Lone Star’s Price to Win success is the TruPredict™ tool. TruPredict is a purpose built approach that enables Lone Star to natively address uncertainty while effectively integrating diverse sets of market, client and competitive data. What makes TruPredict the most advanced pricing tool available, is it provides:

  • A true simulation of the competitive environment
  • Advanced competitive gaming
  • Quick “what if” analysis enabling better competitive insight
  • “Market Win” and “Must Win” estimates
  • Transparency and traceability resulting in more defensible pricing

The value of the Lone Star approach is enabled by how the competitive intelligence process and data are integrated with, and processed by, TruPredict. The data is utilized to simulate the outcome of a virtual competition 50,000 times. These outcomes deliver a robust understanding of the competitive situation and identify where critical uncertainty resides within the competitive framework. The uncertainty is then systematically reduced to the extent practical, delivering the right answers Lone Star’s clients require.

To see more on the new TruPredict™ go to the Lone Star website.